Customers don’t trust companies with lower than 4-star ratings.Faster review response times are closely linked to having a positive reputation. Responsive industry leaders get higher ratings.1 in 3 have a shorter time frame of 3 days or less. 53% of customers expect businesses to respond to negative reviews within a week. Companies aren’t responding fast enough (or at all) to reviews.They’re now about the length of an expanded tweet: a structural change that reflects changing consumer expectations. It’s one of the many signs demonstrating consumers’ heightened sensitivity about where to go or what to purchase in the wake of the pandemic. Review interaction is up by 50% from pre-pandemic levels.Marketers should focus on top directories that hold domain authority and impact reputation. The long tail doesn’t provide as valuable a return as it used to. 88% of all reviews come from only 4 review sites.Zero-click searches, which rose to 65% in 2020, mean more users than ever are reading Google reviews directly from search results. Google is (still) the top review site.Here are some of our key findings and notable online reviews statistics: ReviewTrackers gathered the latest online reviews statistics and trends to help companies gain a more accurate view of the state of reviews today - and how it reflects the experiences people want to have. Support File a support ticket or technical issue with our success team.Tools Hands-on tools to help you improve your reputation management.Webinars Guidance from the ReviewTrackers team on online reputation.Reports Reports for online review statistics, local search trends, and more.Reputation Marketing Leaders Reputation management experts share their experiences and advice.5-star Industry Insights Actionable content for your customer-obsessed brand.Guides Thought leadership guides for managing your online reviews.Success Stories ReviewTrackers customer success stories and use cases.Resellers Expand your offering and drive revenue by reselling our industry-leading tools.Agencies Drive value directly to your clients and help grow and retain their customers.Integrations See how we work with leading technology to help grow your brand.App Store Monitoring Monitor, manage and respond to app store feedback.Software Brand Monitoring Insights into customer feedback to improve user experiences.Employer Brand Monitoring Manage employee feedback and create an engaged workplace.
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